James, Francesca and Durham, Hannah 50 Shades of Digital Marketing. bookboon.com. (In Press)
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Abstract
the rise and rise of the influencer- what is means to today's marketers, the changing psychology of the social shopper, leverage your assets, learn from the media's example, the value theory of content marketin: it's priceless!, top three for winning alt multi-channel, if you don't know where you're going- all roads lead there!, optimising your inventory for the marketing organisation, don't mistake reach for influence, developing a mobile APP vs a mobile Website, The rise of visual social media- instagram, pinterest and tumblr,the role vidio has to play in driving traffic and increasing profitability, the integration of search and sosial, the importance of speedto eCommerce Companies, ditching the SEO, the dos and don,ts of dealing with bloggers,SEO Q&A on in-depth articles, how to take relationship marketing to the next level, why linkedin id your best lead generation friend, are we allowing big data to get too big? is it in fact just a euphemism for 'lost in data'?, it,s time to up your Email Game, the future of online content- link attributes the authored web, has digital changed PR,PPC Advertiers must capitalise from the great google v amazon produk listing battle, the powerof seducation, treat your website like a shop oer dealership, has digital killed traditional, building an e-commerce business from zero, hold the champpagne, full stack marketing 101, why are ad volume increasingly being purchased in real-time on the ad exchanges,advertising needs more people who understand the data, how to reach more customers and deliver on your brand promise, how important is "Time of day sending"?, why expertise and empathy are the future of digital marketing, 'digital' still means so many differnt things to different people, improving conversion: make it easier to connect with your cutomers, why marketers need to understand the benefits of mobile first, sre we forgrtting the primary function of a mobile?, time to get emotional, making the most of Email marketing metrics, there's no such thing as free web traflic, digital tactics: what are you going to commit to, digital marketing: the science bihind the art?, device slice is king!, the advent of customer engagement marketing, how to convince a personal brand to use your company brand, why it's not enough to be like on social media, social customer service- are you ready to connect?
| Item Type: | Book |
|---|---|
| Subjects: | H Social Sciences > HF Commerce |
| Depositing User: | Unnamed user with email [email protected] |
| Date Deposited: | 06 Aug 2024 04:02 |
| Last Modified: | 06 Aug 2024 04:02 |
| URI: | http://eprint.ulbi.ac.id/id/eprint/2456 |
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