Ottosson, Stig (2006) Hanbook in Innovation Management. Commons license.
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1. INTRODUCTION ..............................................................................................................................7 1.1 THE DIFFICULT TERM “INNOVATION” .............................................................................................7 1.2 BACKGROUND ................................................................................................................................7 1.3 THE SUSTAINABLE COMPANY .........................................................................................................8 1.4 DO WE NEED A NEW VIEW? ...........................................................................................................10 1.5 FROM NEEDS TO WANTS AND WISHES ...........................................................................................11 1.6 WALKING THROUGH THE LABYRINTH ...........................................................................................12 2. TERMS USED IN THE BOOK ......................................................................................................14 3. INNOVATION MANAGEMENT...................................................................................................17 3.1 INNOVATION MANAGEMENT IS COMPLEX......................................................................................17 3.2 LEADERSHIP .................................................................................................................................18 3.3 INNOVATION PROJECT ORGANIZATIONS ........................................................................................23 3.4 PROJECT SIZES ..............................................................................................................................27 3.5 MANNING PRINCIPLES...................................................................................................................28 3.6 KNOWLEDGE AND INFORMATION GENERATION ............................................................................30 3.7 THE ENTREPRENEUR .....................................................................................................................32 3.8 GROUP DYNAMICS ........................................................................................................................36 3.9 NUMBER OF PROJECTS PER INDIVIDUAL ........................................................................................38 3.10 DEALING WITH STRESS AND CONFLICTS......................................................................................38 3.11 BURN OUT...................................................................................................................................40 4. SALES OF PRODUCT IDEAS & NEW PRODUCTS .................................................................41 4.1 THE MOST IMPORTANT ACTIVITY ..................................................................................................41 4.2 EARLY MARKET CONTACTS IMPORTANT .......................................................................................42 4.3 WAYS TO REACH THE MARKET .....................................................................................................45 4.4 EXPANSION THROUGH DISTRIBUTORS ...........................................................................................48 4.5 RECOVERY PERIOD .......................................................................................................................48 4.6 THE SELLER’S ROLE ......................................................................................................................50 4.7 CLOSE CONTACT GIVES RESULTS ..................................................................................................51 4.8 PROSPECTING................................................................................................................................53 4.9 MAKING CONTACT........................................................................................................................54 4.10 SALES TECHNIQUES ....................................................................................................................55 4.11 EASILY DONE MISTAKES .............................................................................................................58 4.12 OWN SALES OR SALES VIA CO-OPERATION PARTNERS? ...............................................................58 5. MARKETING OF NEW PRODUCTS...........................................................................................61 4 5.1 THE BASICS OF MARKETING ..........................................................................................................61 5.2 MARKET ORGANIZATION ..............................................................................................................62 5.3 AIM OF MARKETING......................................................................................................................63 5.4 DIFFERENT CATEGORIES OF BUYER AND USER ..............................................................................66 5.5 WHAT DOES THE CUSTOMER PAY FOR?.........................................................................................69 5.6 MARKET SEGMENTING..................................................................................................................70 5.7 PRICE-SETTING NEW PRODUCTS....................................................................................................71 5.8 THE FIRST GENERAL MARKETING..................................................................................................77 5.9 MARKETING ON A BROAD FRONT..................................................................................................79 5.10 WEB MARKETING........................................................................................................................80 5.11 VIRAL MARKETING .....................................................................................................................85 5.12 BUSINESS CARDS ........................................................................................................................85 6. FINANCING.....................................................................................................................................87 6-1 THE TERM “FINANCING”...............................................................................................................87 6-2 FINANCING IN THE EARLY STAGES................................................................................................88 6-3 STEER, ACCELERATE AND BRAKE .................................................................................................89 6-4 THE DANGERS OF POOR LIQUIDITY PLANNING ..............................................................................90 6-5 TO CREATE A LIMITED COMPANY .................................................................................................91 6-6 SHAREHOLDERS’ EQUITY AND SHARE VALUE ...............................................................................93 6-7 INCREASE IN SHAREHOLDER’S EQUITY .........................................................................................94 6-8 CONVERTIBLE DEBENTURES.........................................................................................................96 6-9 INCENTIVE LOANS ........................................................................................................................97 6-10 BANK LOANS ..............................................................................................................................97 6-11 ACTIVATED DEVELOPMENT COSTS .............................................................................................99 6-12 COMPANY VALUATION .............................................................................................................100 7. PRODUCT DEVELOPMENT ......................................................................................................102 7-1 GENERAL TOPICS........................................................................................................................102 The project team .........................................................................................................................102 The product developer ................................................................................................................102 User categories ...........................................................................................................................103 Primary and secondary users .....................................................................................................105 Primary and secondary products................................................................................................108 7-2 CONCEPT DEVELOPMENT............................................................................................................108 7-3 DESIGN PHILOSOPHY ..................................................................................................................112 7-4 DPD RULES OF THUMB...............................................................................................................115 Make useful scenarios.................................................................................................................115 The framing principle .................................................................................................................115 5 Reinvent the wheel ......................................................................................................................116 Co-location .................................................................................................................................116 Step-stones ..................................................................................................................................117 The principle of flowing water ....................................................................................................118 Switch between activities! ...........................................................................................................119 The Pareto Principle...................................................................................................................119 Make many small, and few large decisions.................................................................................120 Design & verify concurrently......................................................................................................120 Writing on the wall......................................................................................................................122 Highlight important information.................................................................................................122 Weekly reports ............................................................................................................................122 Notebooks....................................................................................................................................123 7-5 THE S-CURVE .............................................................................................................................123 7-6 VERIFICATION ............................................................................................................................126 Modeling .....................................................................................................................................126 Prototyping .................................................................................................................................127 Rapid Prototyping.......................................................................................................................127 Scanning......................................................................................................................................128 Virtual reality..............................................................................................................................130 7-7 PACKAGING DESIGN ...................................................................................................................132 Product profiling.........................................................................................................................132 Function of packages ..................................................................................................................132 Passive, registering, and active packages...................................................................................134 Information carriers....................................................................................................................135 8. PROJECT PREMISES ..................................................................................................................136 8-1 THE MISSION OF A ROOM ............................................................................................................136 8-2 METRICAL INFLUENCES..............................................................................................................136 8-3 DEMANDS ON PROJECT LOCALITIES ............................................................................................138 8-4 OPTIMAL PROJECT LOCALITIES? .................................................................................................138 9. RESEARCH ON INNOVATIVE ACTIVITIES..........................................................................140 9-1 INTRODUCTION...........................................................................................................................140 9-2 RESEARCH FROM A MANAGEMENT POINT OF VIEW .....................................................................140 9-3 RESEARCH FROM A TECHNICAL POINT OF VIEW ..........................................................................142 9-4 HOLISTIC RESEARCH...................................................................................................................142 9-5 RESEARCH CONSIDERATIONS .....................................................................................................143 9-6 QUALITATIVE RESEARCH ASPECTS .............................................................................................145 9-7 PARTICIPATION ACTION RESEARCH ...........................................................................................149 6 9-8 CONCLUSIONS ............................................................................................................................150 REFERENCES ...................................................................................................................................152 APPENDIX .........................................................................................................................................162 X-1 PRODUCT DEVELOPMENT FROM A HISTORICAL PERSPECTIVE.....................................................162 X-2 SERIAL PRODUCT DEVELOPMENT...............................................................................................162 X-3 PARALLEL PRODUCT DEVELOPMENT.........................................................................................163 Simultaneous Engineering (SE) ..................................................................................................164 Concurrent Engineering (CE).....................................................................................................164 Integrated Product Development (IPD)......................................................................................165 Stage-Gate® methods .................................................................................................................167 Dynamic Integrated Product Development (D-IPD) ..................................................................168 X-4 COLLABORATIVE PRODUCT DEVELOPMENT (CPD)...................................................................169 X-5 IMPROVEMENT OF EXISTING MODELS ........................................................................................170
| Item Type: | Book |
|---|---|
| Subjects: | H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management |
| Depositing User: | Unnamed user with email [email protected] |
| Date Deposited: | 10 Apr 2023 07:47 |
| Last Modified: | 10 Apr 2023 07:47 |
| URI: | http://eprint.ulbi.ac.id/id/eprint/1840 |
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