ANALISIS PENGARUH PAJAK PEMBELIAN KENDARAAN TERHADAP KEPUTUSAN PEMBELIAN MOBIL NIAGA PADA SAAT PEMBATASAN PERGERAKAN KEGIATAN MASYARAKAT (TA 13.17.21.39)

Imami, Mohammad Kholifatu and Lestiani, Melia Eka and Purnama, Anggi W (2021) ANALISIS PENGARUH PAJAK PEMBELIAN KENDARAAN TERHADAP KEPUTUSAN PEMBELIAN MOBIL NIAGA PADA SAAT PEMBATASAN PERGERAKAN KEGIATAN MASYARAKAT (TA 13.17.21.39). Diploma thesis, STIMLOG INDONESIA.

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Abstract

ABSTRAK Dilihat dari kondisi saat ini dimana penjualan mobil di Indonesia anjlok saat wabah covid -19 melanda Indonesia. Oleh karena itu pemerintah memberikan kebijakan PPnBM-DTP guna membuat harga mobil bisa turun, serta meningkatkan kembali penjualan mobil. Sehingga industri otomotif bisa Kembali berjalan lagi. Penelitian ini bertujuan untuk menganalisis pengaruh pajak pembelian kendaraan terhadap keputusan pembelian mobil pada saat pembatasan pergerakan kegiatan masyarakat. Pengaruh antar variabel yang dicari adalah pengaruh langsung kualitas produk, harga PPnBM dan promosi terhadap minat beli masyarakat. Mengetahui pengaruh langsung kualitas produk, harga PPnBM, promosi, dan minat beli terhadap keputusan pembelian. Hubungan intervening pada pengaruh kualitas produk, harga PPnBM, dan promosi melalui minat beli terhadap keputusan pembelian. Serta mengetahui pengaruh variabel moderating PPKM terhadap pengaruh kualitas produk, harga PPnBM, promosi, dan minat beli terhadap keputusan pembelian. Penelitian ini dikategorikan sebagai penelitian kuantitatif, dimana instrument penelitian ini berupa kuesioner dengan sampel sebanyak 100 responden. Teknik analisis yang digunakan adalah path analysis dengan diolah menggunakan aplikasi SPSS. Hasil penelitian ini menemukan bahwa kualitas produk berpengaruh langsung dan signifikan terhadap minat beli, sedangkan harga PPnBM dan promosi tidak berpengaruh signifikan terhadap minat beli. Kualitas produk, harga PPnBM, dan promosi berpengaruh langsung dan signifikan terhadap keputusan pembelian, sedangkan minat beli tidak berpengaruh signifkan terhadap keputusan pembelian. Terdapat hubungan intervening antara pengaruh kualitas produk, harga PPnBM, dan promosi melalui minat beli terhadap keputusan pembelian. Dan Variabel moderating PPKM mampu memperkuat pengaruh kualitas produk, harga PPnBM, promosi, dan minat beli terhadap keputusan pembelian Kata Kunci : Kualitas Produk, Harga PPnBM, Promosi, Minat Beli, Keputusan Pembelian, PPKM, Regresi Linear Berganda, Path Analysis vii STIMLOG Indonesia ABSTRACT Judging from the current conditions where car sales in Indonesia plummeted when the COVID-19 outbreak hit Indonesia. Therefore, the government provides a PPnBM-DTP policy in order to reduce car prices and increase car sales. So that the automotive industry can get back running again. This study aims to analyze the effect of vehicle purchase tax on car purchase decisions when restricting the movement of community activities. The influence between the variables sought is the direct effect of product quality, PPnBM prices and promotions on people's buying interest. Knowing the direct influence of product quality, PPnBM prices, promotions, and buying interest on purchasing decisions. Intervening relationship on the effect of product quality, PPnBM prices, and promotion through buying interest on purchasing decisions. As well as knowing the effect of PPKM moderating variables on the effect of product quality, PPnBM prices, promotions, and buying interest on purchasing decisions. This research is categorized as quantitative research, where the research instrument is a questionnaire with a sample of 100 respondents. The analysis technique used is path analysis by processing it using the SPSS application. The results of this study found that product quality had a direct and significant effect on buying interest, while PPnBM prices and promotions had no significant effect on buying interest. Product quality, PPnBM prices, and promotions have a direct and significant effect on purchasing decisions, while buying interest has no significant effect on purchasing decisions. There is an intervening relationship between the influence of product quality, PPnBM prices, and promotion through buying interest on purchasing decisions. And PPKM moderating variables are able to strengthen the influence of product quality, PPnBM prices, promotions, and buying interest on purchasing decisions Keywords : Product Quality, PPnBM Price, Promotion, Purchase Intention, Purchase Decision, PPKM, Multiple Linear Regression, Path Analysis

Item Type: Thesis (Diploma)
Subjects: H Social Sciences > HE Transportation and Communications
Depositing User: Unnamed user with email [email protected]
Date Deposited: 22 Feb 2022 04:28
Last Modified: 22 Feb 2022 04:28
URI: http://eprint.ulbi.ac.id/id/eprint/64

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