Buttle, Francis Customer Relationship Management. Elsevier Ltd.All rights reserved. (In Press)
Full text not available from this repository.Abstract
introducation to customer relationship management, understanding relationship, planning and implementing customer relationship management project, developing managing and using customer-related database, customer portfolio management, customer relationship management and customer experience, creating value for customers, managing the customer lifecyle: customer retention and development, managing networks for customer relationship management performence, managing supplierand partner relationship, managing investor and employee relationship, information technology for customer relartionship, sales-force automation,marketing automation, service automation, organizational issues and customer relationship managagement
| Item Type: | Book |
|---|---|
| Subjects: | H Social Sciences > HF Commerce |
| Depositing User: | Unnamed user with email [email protected] |
| Date Deposited: | 06 Aug 2024 06:11 |
| Last Modified: | 06 Aug 2024 06:11 |
| URI: | http://eprint.ulbi.ac.id/id/eprint/2463 |
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