ANALISIS SUPPLY CHAIN SURPLUS PADA RANTAI PASOK KOMODITAS TEH RAKYAT UNTUK MENINGKATKAN PENDAPATAN PETANI TEH (STUDI KASUS: KECAMATAN SUKANAGARA KABUPATEN CIANJUR PROVINSI JAWA BARAT) (TA 16.16.20.52)

Havier, Maugia Raja Muazam and Wangsaputra, Rachmawati and Siswanto, Budi Nur (2020) ANALISIS SUPPLY CHAIN SURPLUS PADA RANTAI PASOK KOMODITAS TEH RAKYAT UNTUK MENINGKATKAN PENDAPATAN PETANI TEH (STUDI KASUS: KECAMATAN SUKANAGARA KABUPATEN CIANJUR PROVINSI JAWA BARAT) (TA 16.16.20.52). Diploma thesis, STIMLOG INDONESIA.

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Abstract

vi STIMLOG Indonesia ABSTRAK Terdapat fenomena di Kec. Sukanagara (daerah perkebunan teh rakyat terbesar di Cianjur) bahwa petani teh tidak lagi bergairah untuk melakukan usaha tani. Analisis hasil survey lapangan menunjukkan bahwa akar masalah fenomena tersebut karena kecilnya pendapatan yang diperoleh petani akibat mekanisme penjualan pucuk teh melalui tengkulak dan petani hanya berperan sebagai produsen pucuk saja. Rumusan masalah penelitian adalah bagaimana strategi rantai pasok yang dapat meningkatkan supply chain surplus (SCS) dan pendapatan petani teh pada rantai pasok komoditas teh rakyat di Kecamatan Sukanagara. Tujuan penelitian adalah membuat struktur rantai pasok baru yang dapat meningkatkan supply chain surplus dan pendapatan petani teh di Kecamatan Sukanagara. Metodologi penelitian meliputi: isu awal, studi lapangan dan pustaka, perumusan masalah, penetapan tujuan penelitian, pengumpulan data, pengolahan data, analisis, kesimpulan dan saran. Pertama dilakukan pengukuran kinerja dan analisis pada sistem rantai pasok saat ini yang melibatkan 20 petani kemudian dibangkitkan 3 (tiga) usulan rantai pasok, yang dapat mencapai tujuan penelitian, yaitu: skenario I, II dan III. Pada skenario I petani menjual pucuk ke pabrik secara langsung. Pada skenario II petani mendirikan agroindustri Teh Kejek, dengan cita rasa teh menjadi value proposition-nya. Pada skenario III petani mendirikan agroindustri kedai Thai Tea dimana agrowisata menjadi value proposition-nya. Pengumpulan data meliputi data struktur rantai pasok, informasi aktivitas, dan aliran (barang, uang, informasi), harga jual dan biaya setiap entitas rantai pasok. Pengolahan data meliputi analisis kinerja rantai pasok berdasarkan SCOR yang meliputi indikator realibility, responsivity, cost, asset, pemetaan Value Chain Analysis (VCA), perhitungan pendapatan usaha, perhitungan Biaya Operasi Kendaraan (BOK), pemetaan model bisnis, nilai tambah Hayami, pengujian kelayakan di setiap skenario (R/C ratio, NPV, BEP) dan terakhir perhitungan Supply Chain Surplus (SCS) di setiap rantai pasok. Hasil pengolahan data: nilai kinerja pada indikator cost, Cost of Good Solds (COGS), terendah dibanding indikator lain. Rata-rata pendapatan 20 petani sebesar Rp. 10.587.237/thn (existing), Rp. 14.652.214/thn (skenario I), Rp. 19.433.881/thn (skenario II), Rp. 58.368.881/thn (skenario III). Nilai tambah Teh Kejek II: Rp 7.485, kedai Thai Tea: Rp. 28.677. Semua skenario layak (berdasarkan R/C, NPV) dengan titik impas yang didapat dari BEP. Supply chain surplus (SCS) existing: Rp 406.428.012, skenario I: Rp. 441.973.511, II: Rp. 527.126.706, III: 1.305.826.706. Sebagai kesimpulan, ke-3 skenario dapat meningkatkan pendapatan petani dan nilai SCS. Skenario III menjadi skenario terpilih karena memberikan nilai SCS dan pendapatan usaha tani terbesar. Skenario lainnya dapat dilakukan jika petani tetap ingin meningkatkan pendapatan dengan karakteristik skenario I: peningkatan kecil, kesulitan rendah dan skenario II: peningkatan sedang, kesulitan sedang. Kata Kunci: teh rakyat, peningkatan supply chain surplus, pendapatan petani teh. vii STIMLOG Indonesia ABSTRACT There is a phenomenon in Sukanagara District (the largest smallholder tea plantation area in Cianjur) that tea farmers are no longer passionate about farming. The analysis of the results of the field survey showed that the root problem of this phenomenon was due to the small income obtained by farmers due to the mechanism of selling tea shoots through middlemen and farmers only acting as shoot producers. The formulation of the research problem is how the supply chain strategy that can increase the supply chain surplus and the income of tea farmers in the folk tea supply chain in Sukanagara. The research objective was to create a new supply chain structure that could increase the supply chain surplus and the income of tea farmers in Sukanagara. The research methodology includes: initial issues, field and literature studies, problem formulation, research objective setting, data collection, data processing, analysis, conclusions and suggestions. First, performance measurement and analysis is carried out on the current supply chain system involving 20 farmers, then generated 3 (three) supply chain proposals, which can achieve the research objectives, namely: scenarios I, II and III. In scenario I farmers sell the shoots directly to the factory. In scenario II farmers set up the Kejek Tea agroindustry, with the taste of tea being the value proposition. In scenario III farmers set up a Thai Tea shop agroindustry where agro-tourism being the value proposition. Data collection includes data on supply chain structures, activity, and flows (goods, money, information), selling prices and costs of each supply chain entity. Data processing includes supply chain performance analysis based on SCOR which includes indicators of reliability, responsiveness, cost, assets, Value Chain Analysis (VCA) mapping, calculation of business income, calculation of Vehicle Operating Costs, business model mapping, Hayami added value, feasibility testing in each scenario (R/C ratio, NPV, BEP) and the Supply Chain Surplus calculation in each supply chain. The results of data processing: the performance value on the cost indicator, Cost of Good Solds (COGS), is the lowest compared to other indicators. The average income of 20 farmers is Rp. 10,587,237/yr (existing), Rp. 14,652,214/yr (scenario I), Rp. 19,433,881/yr (scenario II), Rp. 58,368,881 /yr (scenario III). Added value for Kejek II Tea: Rp. 7,485, Thai Tea shop: Rp. 28,677. All scenarios are feasible (based on R/C, NPV) with a break-even point obtained from the BEP. Existing supply chain surplus: Rp. 406,428,012, scenario I: Rp. 441,973,511, II: Rp. 527,126,706, III: 1,305,826,706. In conclusion, all 3 (three) scenarios can increase farmers' income and SCS value. Scenario III is the chosen scenario because it provides the largest SCS value and farmer income. Another scenario can chosen if the farmers still want to increase their income with the characteristics of scenario I: small increase, low difficulty and scenario II: moderate increase, medium difficulty. Keywords: folk tea, increasing supply chain surplus, tea farmer income.

Item Type: Thesis (Diploma)
Subjects: H Social Sciences > HD Industries. Land use. Labor
H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Depositing User: Unnamed user with email [email protected]
Date Deposited: 07 Mar 2022 07:58
Last Modified: 07 Mar 2022 07:58
URI: http://eprint.ulbi.ac.id/id/eprint/175

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