Siregar, Wahyu Halomoan and Siswanto, Budi Nur and Suntoro, Suntoro (2021) ANALISIS PROSES TAHAPAN PENGEMBANGAN PRODUK BARU YOGHURT YOFORIA CRUNCH & CREAMY (STUDI KASUS: PT. PRIMA LAKTO SEHAT) (TA 16.16.21.13). Diploma thesis, STIMLOG INDONESIA.
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Abstract
ABSTRAK Penelitian ini bertujuan untuk mengetahui analisis proses tahapan pengembangan produk baru yoghurt Y pada PT. ABC Kab. Bandung Barat, Provinsi Jawa Barat. PT. ABC dalam menghadapi persaingan bisnis melakukan upaya pengembangan produk baru pada produk olahan susu. Perusahaan memerlukan analisis proses tahapan pengembangan produk untuk mengetahui kesuksesan proses pengembangan produk yoghurt Y. Karena produk sebelum yoghurt Y mengalami kegagalan dalam hal penjualan untuk kategori produk baru. Padahal produk tersebut masih dalam kriteria produk baru, bahkan proses tahapan pengembangan produk sama seperti produk yoghurt Y. Sehingga dikuatirkan akan terjadi kegagalan yang sama seperti produk sebelumnya. Metode yang digunakan dalam penelitian ini adalah NPD (New Product Development) dengan metode perhitungan setiap tahapan proses pengembangan produk adalah ROI, ECV, NPV, CPM, CSI, dan CSF. Hasil dari penelitian menunjukkan bahwa PT. ABC telah melakukan tahapan pengembangan produk yang benar menurut para ahli. Dengan tingkat kesuksesan dari setiap proses pengembangan produk yaitu: Tahapan new product strategy sukses karena ROI sebesar 19,19%, tahapan screening and business case sukses sebesar NPV sebesar Rp 230.459.348,28 dan ECV Rp 31.986.526,25 lalu untuk tahapan development tidak sukses selama 195 hari dengan keterlambatan 5 hari, serta tahapan testing sukses dengan tingkat CSI sebesar 84,67%. Sehingga dari analisis 4 tahapan proses pengembangan produk baru terdapat 3 sukses dan 1 tidak sukses. Kata Kunci: Yoghurt, Tahapan Proses Pengembangan Produk, New Product Development, Critical Success Factor. STIMLOG Indonesia ABSTRACK The aim of his study is to determine the analysis of the process stages of developing a new product of yogurt Y at PT. ABC Kab. West Bandung, West Java Province. PT. ABC in the face of business competition makes efforts to develop new products in dairy products. Companies need a process analysis of product development stages to determine the success of the product development process for yogurt Y. Because the product before the yogurt Y failed in terms of sales for the new product category. Even though the product is still in the criteria for a new product, even the process of product development stages is the same as the yogurt product Y. So it is feared that the same failure as the previous product will occur. The method used in this research is NPD (New Product Development) with the method of calculating each stage of the product development process, namely ROI, ECV, NPV, CPM, CSI, and CSF. The results of the study indicate that PT. ABC has carried out the correct product development stages according to the experts. With the success rate of each product development process, namely: The stages are new product strategy is successful because an ROI is 19.19%, the stage of screening and business case are successful amounting to NPV of Rp 230.459.348,28 and ECV of Rp 31.986.526,25 and then, the stage of development is unsuccessful for 195 days with a delay of 5 days, and the stage of testing is successful with a CSI rate of 84.67%. So that from the analysis of the 4 stages of the new product development process, there are 3 successes and 1 unsuccessful. Keywords: Yogurt, Product Development Process Stages, New Product Development, Critical Success Factors.
| Item Type: | Thesis (Diploma) |
|---|---|
| Subjects: | H Social Sciences > HD Industries. Land use. Labor H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management |
| Depositing User: | Unnamed user with email [email protected] |
| Date Deposited: | 24 Feb 2022 04:07 |
| Last Modified: | 24 Feb 2022 04:07 |
| URI: | http://eprint.ulbi.ac.id/id/eprint/113 |
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